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Psychological Trigger #1: Tell Great Stories

There are 7 powerful psychological triggers which can make you uber persuasive. In this post I will cover Trigger number 1.

If you can’t wait and would like to jump ahead and get the whole set of powerful psychological influences, then you should proceed to my eBook Product minus Sales equals Junk.

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From the ancient times to current day – stories continue to hold readers and listeners spellbound. There is nothing better than a good story. It works almost like magic. You can give people information and motivation using stories without having the barriers that come up normally. This is a seldom used technique that works wonders for your bottom line.

Here are a few examples of successfully using stories:

The first is the single most successful letter ever mailed according to Denny Hatch, former editor of “Who’s Mailing What?”. How about that for proof this trigger works? It is the famous Wall Street Journal mailing with “two young men”. Here’s how the story starts:


“On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike. Both had been better than average students, both were personable and both – as young graduates are – were filled with ambitious dreams for the future.

Recently, these two men returned to college for their 25th reunion.

They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same mid western manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.”


Here’s another example, it is from Joe Sugarman’s most famous ads for Blu-Blocker sunglasses. He uses a story approach:


I’m about to tell you a true story. If you believe me, you will be well rewarded. If you don’t believe me, I will make it worth your while to change your mind. Let me explain.

Len is friend of mine who knows good products. One day he called excited about a pair of sunglasses he owned. “It’s so incredible, he said, when you first look through a pair, you won’t believe it.”

“What will I see?” I asked. “What could be so incredible?”

Len continued, “When you put on these glasses, your vision improves. Objects appear sharper, more defined. Everything takes on an enhanced 3-D effect. And it’s not my imagination. I just want you to see for yourself.”


And the copy continues in a story fashion. You’ll notice Joe’s friend talks about the benefits of the sunglasses inside the dialogue so prospects don’t have their “ad defenses” up. It slips right by.

Another example of the story technique is an email a mentor of mine Yanik Silver uses to promote a product called “Power Pause” written by John Harricharan. Check out the story element here:


[ [firstname] ] – 3 minutes to greater joy, wealth and happiness?

Hi [ [ firstname ] ]

I stumbled across something unusual recently…..

And as a valued subscriber I wanted to let you know about it.

A few months ago I met a man named John Harricharan at a seminar, who graciously offered me his material to review.

I smiled and politely thanked him but I knew that I probably wouldn’t get around to reading it anytime soon. (You should see my stack of reading material to get to and I’m actually a quick reader.)

But as luck would have it, I was going away on my honeymoon one week after this seminar and I decided to bring some ‘lighter’ reading along.

Honestly, I can’t remember the last time I read a book that didn’t deal with the subject of marketing or advertising, but once I started reading John’s material on the airplane I couldn’t put it down.

It was simply incredible!

His manuscript combined every success principle I’ve ever been taught and wraps it all up into one succinct exercise called a “Power Pause”. And the best part is it only takes just 3 minutes and 3 steps to achieve.

Yep! Only 3 minutes!

The truth is, I constantly find myself applying John’s simple (yet extremely powerful) “power pause” principles in my life now and I feel like there is no problem or situation I can’t conquer. (Frankly – I’m not one of those spiritual “walk on hot coals’ type of guys – but this stuff really has had a profound effect on my life.)

What’s more, other top marketers like Declan Dunn, Jonathan Mizel, Monique Harris, Joe Vitale and Marlon Sanders  all vouch for John’s material (he even has an endorsement from famed Deepak Chopra, MD).

It’s amazing to think there are only 3 steps to solving almost any problem you’ll ever deal with (money, happiness, relationship, you name it). And John assures me that it works for anyone willing to give it a try.

The only thing you need to give this information a shot, is an open mind. Open enough to take a chance on yourself and the material contained in the “Power Pause”. (Actually, you don’t even need to take a chance because his proven material is backed by a 100% unconditional, guarantee—so you really can’t lose!)

Do yourself a favor and check out this valuable information by clicking the link below:

You’ll be glad you did!

Yanik Silver

P.S Could there really be 3 steps to happiness, Joy, wealth and getting almost anything you really want in your life? I couldn’t believe it either until I applied the “Power Pause” material myself.

So can you see how you too might benefit from weaving a story into your presentations? Obviously in this post I have chosen advertising examples for practical reasons but be assured it is even more powerful face to face or from a stage in a seminar pitch.

Don’t forget we have been trained from a young age to appreciate stories. Bedtime stories are a treat many of us appreciated and we just can’t resist a good story when presented with one.


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