I've been a Sales and Marketing Strategist for most of my adult life.
After briefly exploring teaching, I co-wrote and self-published a book, which led me into marketing out of necessity.
Back then, self-publishing required a hefty investment—about the price of a car—for 15,000 books. This not only cluttered my bachelor pad but also made it smell terrible!
Thus began my mission to:
➟ Restore my pad’s pleasant aroma, and
➟ Reclaim some of my hard-earned cash.
Fast forward 30 years, and I’m now highly skilled with all thing’s entrepreneurship—my own ventures, consulting, and teaching others.
Through numerous assignments, I’ve gained a deep understanding of strategically targeting wealthy clients in various markets.
My belief: if you tailor your offering to those who can afford it, there’s no need to waste resources on the broader market.
Interestingly, the “mass affluent” segment is the fastest-growing demographic today.
Now, as an emerging middle-aged artist, I’m looking to transition from my successful 35-year career in marketing to becoming a full-time artist.
I’m excited to establish a practice called PeterG.Studio, where I can fully embrace my creative passions.
I Know What I am Good At
I specialise in marketing luxury property developments — (off the plan) — as well as high-end Australian produce like beef and lamb to both domestic and international markets.
With more millionaires than ever and a significant wealth transfer from the boomer generation, I focus on how to effectively market to the affluent.
Today, there are more investors in real estate and the stock market than ever before. Ignoring this phenomenon would be a mistake —something I refuse to do.
Now is a prime time to showcase your offerings to the top-end-of-town, as everyone seems to have the means to purchase what they desire.
Consider how many businesses didn’t even exist when you were a kid. The current market is brimming with opportunities, and my strategies can help you tap into this potential—if you’re willing to give it a go.
Loving What You Do Has Its Perks
Throughout my career, I’ve had the privilege of guest speaking with the National Speaker’s Circuit in the USA and multiple engagements in Dubai, Indonesia, Malaysia, and Singapore. I’ve also been fortunate to be mentored by some of the world’s best in sales, marketing, and online presence, including industry leaders like Armand Morin, Yanik Silver, and Frank Kern. Their insights have shaped my approach to both marketing and creativity.
Creating high-quality “How To” content for my clients and subscribers is something I excel at, and my weekly radio show, Sports Connection on 91.3 SportFM, allows me to practice my craft. (And yes, I know I have a great face for radio! 🤣)
As I transition to becoming a full-time artist with PeterG.Studio, I’m excited to leverage these experiences and connections in my new creative journey.
If you’d like to learn how I can guide you in making positive changes and achieving results in your sales and marketing strategy—or to discuss how I can help you, download my credentials or click the button below.