How to keep improving your Offer
Is your offer really finished? Is the funnel complete? Is there something more you can add? Ask these three questions all the time, even when you have an amazing funnel. At any point in the sales process, you can do more if you just ask yourself the question “what else can we do?” Find out […]
How to Protect Yourself from Distractions
What is that new business idea or shiny object costing you in terms of focus? Stores like Coles and Woolworths only have a certain number of shelves. Every single item placed on their shelves is sharply judged based on performance. If a product doesn’t do well, it’s removed from the shelf to make room for a better […]
Marketing Lessons from the House of Gucci
“Quality is remembered long after price is forgotten,” a saying embossed in gold letters on pigskin plaques and displayed strategically around Gucci stores. Just one of the key lessons the House of Gucci has to offer any entrepreneur looking to market to the wealthy and the top-end -of-town. Recently I went to see the movie […]
When It Pays To Not Listen To Your Customer
Rather than listen to your customers – watch your customers. In particular track where they spend money with you, because often people say one thing and vote with their credit card in a completely different way. This podcast shines a light on this major marketing stumbling block. Transcript Your Opinion does Not Matter […]
The Importance of Consumption: Why Customers Need to Consume What They Purchase
In any business, there are two types of sale. The first is the initial sale where a person buys something from you. The second type of sale is getting them to consume what they purchased. If people do not use or consume what they purchase from you, then they cannot enjoy the benefits and will […]
Christmas Campaign For Your Business
How to use a Christmas campaign for your business! With Christmas fast approaching, you can use Christmas campaigns as a perfect way to help your business.
How Not To Abuse LinkedIn – The Party Principle
LinkedIn Rule Number One – Do not abuse LinkedIn contact protocols. Listen to what not to do…
How to Build an Email List of Action Takers
If you want to build an email list this podcast outlines all of the steps and provides a bundle of resources.
Locked Out of Your Social Media
Yikes! You have worked tirelessly building your social media profile.
Why Your Email List Beats Social Media
On January 12, 2018, Mark Zuckerberg announced planned changes, outlining how they aim to ensure that the time people spend on Facebook is ‘well spent.’
