Recently I had the fortune of interviewing Barry Walker a Senior Marketing strategist from global advertising company Wunderman Thompson. Barry has been writing lately about sport tribalism (something we know all about in Australia :)).
Of significance is the way in which Barry sees how business, both big and small can adapt aspects of this sport tribalism into our very own business and have an impact on the lives of our customers and our bottom line.
You can listen to this informative 24 minute interview by clicking the links above.
Barry has also written an article on the topic it is available HERE.