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What’s Your Value Ladder?

Your offers need to be organised into steps so people can quickly get to your most expensive item, buy it, and love it.

Ensure Cut-Through in Marketing

Probably the biggest evil about being an entrepreneur is that dastardly area called the comfort zone. You can’t afford to rest on your laurels.

Learning From Change

Let’s talk about a story that everyone can relate to the federal government’s current marketing challenges with Covid Vaccination.

Marketing Lessons from Lady Gaga

Allow me to introduce you to The Dream 100. It is an unbelievably powerful concept. If you apply it to your business or something you are looking to influence, you can get fantastic results.

Using Your Vitality in Marketing

In this episode of Marketing 24-7 Podcast, We will talk about using vitality in marketing as an authentic yet powerful way to achieve maximum impact.

USP Unique Selling Propositions For Your Business

In this episode of Marketing 24-7 Podcast, we talk about novels and movies and this relates to Unique Selling Propositions. More particularly, how can you can make your business so unique that it will attract people in your market niche to come to you, rather than you have to constantly chase them?