I urge you to watch Tarantino movies – he is a genius
It’s like a crash course in writing school in some ways — especially for marketers, copywriters, and anyone in business wanting to dominate and control a niche.
My latest podcast tells you why
Transcript:
I think Tarantino is a genius.
Before his movie “Once Upon A Time In Hollywood” was released, Quentin Tarantino said something very intriguing I believe all business people should take to heart in an interview he did with Deadline.
The context:
The plot of the movie is about a Hollywood actor and his stuntman in the late 60’s.
And to make sure the movie is as authentic as possible, Quentin literally wrote 5 episode scripts of the fictional TV show the actor starred in, in the movie (the audience who sees this movie will never see), as well as wrote out the main character’s entire fictional back story and filmography, film by film, as well as every single director he worked with, and all the little stories, quirks, and anecdotes on the sets he worked on, how he got his roles, who the casting directors were, which movies worked, which bombed, etc etc etc.
Why did he do all this extra work?
And, why did he do it even though the audiences won’t see it?
Because, as he put it in the interview:
“[The audience] need to know that I take this mythology this history seriously, and that there are answers to these questions. I don’t have to vomit it out but if you ask, I could tell you. The writer needs to know that mythology backwards and forwards. You need to be able to throw it off with the expertise of an expert.”
Lots of meat in that paragraph.
It’s like a crash course in writing school in some ways — especially for marketers, copywriters, and anyone in business wanting to dominate and control a niche.
But, like any skill, you still have to work hard at learning and mastering it first.
Thus, it’s completely incompatible for those who waste all day nattering on about nonsense in free Flakebook groups. Or the person who buys everything but uses nothing. Or the marketer who lacks the character to commit to anything that ejects them from their comfort zone.
i.e., 95+% of most so-called marketers.
The takeaway is that enough is never enough. If you really want to stand out in your business, you have to dig deep, pay attention to all of the little details and refine things striving for perfect.
Best summed up in a tale about another great Steve Jobs
He pored over every tiny detail of every product, every ad, every store, every thing related to Apple.
His attention to detail and craft came from his father who told him it was important to craft the backs of fences and cabinets even though they would never be seen.
Are you up for it?
