SpexDesign Project

SpexDesign is a family run optometrist that has invested heavily into some modern revolutionary German equipment and wanted to let the marketplace know accordingly.

Our response was to:

  • Develop and publish an informative eBook that enabled SpexDesign to claim the authority position
  • Use the eBook as a point of difference in advertising and email database outreach
  • Provide the eBook as a lead magnet from their revamped website

Brown Street Studio researched, wrote and published the eBook including the graphic design and layout.

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Peter Gianoli

Author Peter Gianoli

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