SpexDesign is a family run optometrist that has invested heavily into some modern revolutionary German equipment and wanted to let the marketplace know accordingly.

Our response was to:

• Develop and publish an informative eBook that enabled SpexDesign to claim the authority position
• Use the eBook as a point of difference in advertising and email database outreach
• Provide the eBook as a lead magnet from their revamped website

Brown Street Studio researched, wrote and published the eBook including the graphic design and layout.