SpexDesign is a family run optometrist that has invested heavily into some modern revolutionary German equipment and wanted to let the marketplace know accordingly.
Our response was to:
- Develop and publish an informative eBook that enabled SpexDesign to claim the authority position
- Use the eBook as a point of difference in advertising and email database outreach
- Provide the eBook as a lead magnet from their revamped website
Brown Street Studio researched, wrote and published the eBook including the graphic design and layout.