If you’re wanting or needing to become a person of influence adopting these predominantly modern marketing techniques via the INTERNET supplemented with traditional media – fame and influence can be yours.
Master your niche.
Don’t be a know it all. Decide, right here and right now, what you want to be known for. For example, if you want to be the next Beyonce, make YouTube your No. 1 priority. But, if you want to be a guest columnist in the Australian, blogging should be your Medium. Settling on a niche will help you stay focused.To be a person of influence your niche should be something you’re passionate about. Given the opportunity, you should be able to talk someone’s ear off about this topic. People will sense your enthusiasm. This type of emotion keeps followers engaged.
Speak with authority
Say goodbye to your passive voice. Ditch the adverbs. Although speaking with authority gives you notoriety, don’t talk “above” your audience. For example, writing for a 32-year-old editor at Vogue shouldn’t look the same as writing for a 17-year-old gamer. Know the difference and what demographic you’re targeting.
Scarcity scales your brand
Don’t be too available. Don’t live for your social media notifications. In fact, turn them off. Vow to only check them once a day and respond if necessary. Maintain a level of scarcity. For example, when was the last time you saw Justin Bieber replying to every single Facebook comment? It just doesn’t happen. As an “online celebrity,” you should be super busy doing awesome things, right? Not sitting on Facebook all day, having back and forth conversations with trolls and fans. You and your selfie stick should be out conquering the world.
Relatable content builds loyalty
If you want a massive following and be a person of influence, you have to be someone people can relate to. You don’t have to be perfect. Embrace your faults. Don’t be afraid to screw up. In fact the Pratfall Effect is a psychological trigger that proves that your likeability increases when you’re “human.”
Conquer a new platform
Be on the lookout for new digital marketing and communication trends. If you can master an app or tool before it goes mainstream, your following will grow and pack a bigger punch. Think about the early adopters of Twitter. Also, observe your target persona’s daily media habits. Are they obsessed with texting? Maybe they live on Instagram. Knowing your audience and what makes them tick will only help your quest for Influence.
Having a large following will keep you on your toes. If you’re not creating engaging content, your internet fame will fizzle. Give your fans the best of you, and you’ll be rewarded with above average engagement and reach.
