Using the Big Idea to Impact Your Markets
It’s easy to spot a big idea because it’s usually followed by the thought that it will never happen.
How to Build an Email List of Action Takers
If you want to build an email list this podcast outlines all of the steps and provides a bundle of resources.
How to Use LinkedIn to Attract Clients.
Let me ask you a question? Imagine if you were offered an opportunity to have a booth in a trade show perfectly set up and operating – the booth artwork, the audio-visual presentations, the giveaway brochures and all of the staff you need to man the booth. What’s more imagine if that tradeshow was packed […]
Why Your Email List Beats Social Media
On January 12, 2018, Mark Zuckerberg announced planned changes, outlining how they aim to ensure that the time people spend on Facebook is ‘well spent.’
How to Build a Mailing List Full of Action Takers
Developing a solid and responsive database is one of the best marketing assets you can develop for your business. It is the secret no matter what “the economy is doing” for you to have some control over how many customers you have in your pipeline. To assist my clients in developing a solid list building […]
The Escape Arrival Strategy
People Move Away From Pain and Toward Gain Learn how to use this powerful psychological tendency that we all possess to set up your marketing messages for success. This video walks you through some examples on how to get the message effective every time and describes how to use the worksheet you can download. You […]
The Value of Face-To-Face Marketing
The need for face-to-face (f2f) interaction has never been more important. The popularity of communicating virtually — using email, instant messaging, LinkedIn, Twitter, and the like, has had a significant impact on the speed at which information can be obtained. But, virtual communication has also led some marketers to ignore the role face-to-face (F2F) communications can […]
Marketing: Hire An Expert, Or Do It Yourself?
Marketing. Everyone knows they have to do it, but how? There are great stories about entrepreneurs who started with nothing but an idea and built a business from Facebook up, but is that feasible for everyone? Hardly.
How to Develop a Client Avatar
Developing a client avatar is a way to guarantee that your marketing will be effective and will set you apart from your competitors.
How To Create a Lead Magnet in Under an Hour!
It’s easy to create a high-converting Lead Magnet in under one hour. A Lead Magnet is: an incentive of value (document, audio, video, etc) to entice (bribe?) website visitors to sign up for entrepreneurs’ various databases, in exchange for giving their email address, name and potentially more information (phone number, address, birthday) The website visitor […]