The Escape Arrival Strategy
People Move Away From Pain and Toward Gain Learn how to use this powerful psychological tendency that we all possess to set up your marketing messages for success. This video walks you through some examples on how to get the message effective every time and describes how to use the worksheet you can download. You […]
Marketing: Hire An Expert, Or Do It Yourself?
Marketing. Everyone knows they have to do it, but how? There are great stories about entrepreneurs who started with nothing but an idea and built a business from Facebook up, but is that feasible for everyone? Hardly.
How to Develop a Client Avatar
Developing a client avatar is a way to guarantee that your marketing will be effective and will set you apart from your competitors.
How To Create a Lead Magnet in Under an Hour!
It’s easy to create a high-converting Lead Magnet in under one hour. A Lead Magnet is: an incentive of value (document, audio, video, etc) to entice (bribe?) website visitors to sign up for entrepreneurs’ various databases, in exchange for giving their email address, name and potentially more information (phone number, address, birthday) The website visitor […]
10 Low Cost Ways to Market Your Business
In this week’s podcast I go through the 4 key things I do when I take on a new marketing client. I believe you too, should do these 4 things in your business. Especially if you are looking for more clients, quick wins and some instant cash flow. These are the same 4 things that […]
Putting A Value On Your Marketing Content
Have you ever asked yourself how much your marketing content is worth? The ebooks you create. The infographics you design. The webinars you host. How much are they worth? How do you value your marketing content? You need to know, because contrary to your beliefs, they have value and your ability to apply the appropriate […]
6 Tips On Writing Great Emails
Writing great emails is an art form that can be worth a fortune to your business. The “art” is in knowing how to frame communication emails so that they provide your readers with value and are not simply focused on the results you want or need. Whilst this may seem counter intuitive this is the definitive […]
Effective Sales Emails
Writing effective sales emails can be a simple as counting 1 to 10. In this blog post I will outline a tried and tested method for rating the effectiveness of your emails and in doing so increase your email response. To produce effective sales emails follow the instructions in this post.
How To Get Your Email Read
There is very little point developing a sales funnel or an online marketing campaign if you do not have an effective strategy to get your email read. Developing a prospect list and then a relationship via crafted emails and the provision of quality resources and information is the corner stone of just about any businesses […]
Retailing Meat With Content Marketing a Why Too!
After analyzing the 2016 Power of Meat Update published by the Food Marketing Institute North American Meat Institute it highlighted the tremendous opportunity that exists for retailing meat with content marketing. This annual report provides a unique perspective on how consumer preferences and buying patterns have shifted in the past decade, and addresses the hot […]
