This exciting concept responds to the new trends occuring in grocery shopping – and in particular the meat aisle. Produced in conjuction with The Meat Specialist and designed by Brown Street Studio, we have all collaborated together to produce this exciting new initiative for the South East asian market, but featuring Western Australian produce.

Thanks to the popularity of reality cooking shows, millenials in particular want fresh produce, well presented and curated but cooked by them with key recipe help.