This client is a custom builder who has highly acclaimed first homebuyer credentials. Ordinarily builders of first homebuyers spend large sums on marketing and drive traffic to display homes to make the sale.
Our strategy for this builder is to pattern interrupt the market and offer an informative eBook called “The First Homebuyers Guide” and encourage via social media potential first homebuyers to not do anything until they have downloaded and read the guide. This has provided a very steady stream of highly qualified leads.
Graphic Design and website work provided by Brown Street Studio.