Luxe Marketing
Reset the rules of marketing,
to target the wealthy
Luxe Marketing is a monthly newsletter about how to target the wealthy with your products and services for the ambitious entrepreneur. In it I highlight the highly original methods that small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci, Prada and the like have used to transform into great global brands, which are in fact applicable to many trades in almost all cultures, through to the future of Luxe in Web 3.0.
Yes. It costs money.
Unlike my App, if you want to receive Luxe Marketing each month, you’re going to have to subscribe with some cash.
If times are tough for you at the moment, don’t subscribe to it. Seriously.
Instead, join my App (won’t cost you a cent and is packed full of value).
However, if your ambitious and can see how your venture would benefit by targeting the market that actually has the dough and can afford to let you make a profit, here’s what you can expect from…
One exceptional newsletter, once a month.
Today more than ever, luxe marketing is a must. Managers and marketing people regularly invent new terms to target the wealthy: affluent, prestige, premium, ultra-premium, top-end-of-town, vip.
Instead of clarifying the concept of luxe, this semantic creativity only adds to the confusion: if everything is luxe, then the term no longer has any meaning. What, therefore, constitutes a product, a brand, or a company worthy of the wealthy?
The current confusion masks a profound reality: luxe marketing does exist, it is not just a trade, restricted to some cars or fashion accessories, but a different and global way of understanding a customer and of managing a business. The concept of luxe marketing is as old as humanity; a discriminating understanding of it, makes it possible to define the rigorous rules for its effective management.
Such is the goal of this newsletter.
I feel like I’m missing something…
Oh. Yes. You probably want to see a few examples of what you’ll be receiving.
Totally reasonable.
Let’s see, I should have something around here for you to look at…
*rifles through filing cabinets*
Ok, here is an electronic copy of a previous edition –
I trust you see the value inside of it.
