Most consultants post on their social media channels like episodes of a reality show — here’s what I think, here’s what I’m doing, here’s yet ANOTHER selfie.
That’s fine if it’s compelling, but in general it’s more effective to approach your social media channels as a magazine editor would.
Find out more in my latest Podcast.
Transcript:
Most consultants post on their social media channels like episodes of a reality show — here’s what I think, here’s what I’m doing, here’s yet ANOTHER selfie.
That’s fine if it’s compelling, but in general it’s more effective to approach your social media channels as a magazine editor would.
Try to make your social media about more than just YOUR life.
Magazines aren’t all about their publisher’s life.
Instead, they feature curated content that represents the viewpoint of the publisher and is designed to provide value to a specific target audience. Not every one of your social posts needs to be about you (and they probably shouldn’t be).
Take a magazine approach and curate as much content as you create.
Curation of great content is about creating value for your followers.
Magazines that are niche specific are making a revival.
Developing and curating niche content specific to your industry or market is a successful social media strategy. Doing so will make it easier to attract an audience and easier to provide value to them more frequently because you don’t have to create every single thing you share.
Become the purveyor of your niche’s quality information.
Share stuff and watch your influence grow.
Important note!
I’m not suggesting you steal content from others. Share stuff with credit and drive attention to others — don’t pass it off as your own. No need to be an ass. But don’t just flick out links – add interpretations, opinions, advice and your social media success will grow.
Treat your social media feed as your magazine!
If you’d like more social media strategies, visit my website petergianoli.com/social-strategy-for-consultants and download my latest resource. It’s FREE!
