Future Proofing Your Business from Economic Upheaval
What happens to your business when the economy tanks? It depends which part of the market you serve. And this is because economic ups and downs do not impact on all parts of the market equally. In this podcast I outline which parts of the market you should consider targeting with your business. Transcript What happens to your business when the economy tanks? It depends which part of the market you serve. The impacts are not equal. Avoid the middle: The middle is the worst place to be in any market and doubly so when it tanks. Entrepreneurs targeting the middle find themselves unable to compete with the bottom on price or selection, or with the top on
A Marketing Epiphany For Entrepreneurs That Will Have Clients Asking To Do Business With You!
Authority is a fast growth entrepreneur strategy People often follow the lead of credible, knowledgeable experts when it comes to making decisions about their lives. Entrepreneurs who commit to utilise this strategy, do so, because they know that it will be wildly successful. Find out more. Transcript I have over 25 years of experience as a sales and marketing strategist, and the epiphany I had before I even got started has been my most powerful. I was a personal trainer before personal trainers were ever heard of 😂. In order to prevent my clients from hurting themselves, I produced a fact sheet called “Exercises to avoid and safe alternatives”. Strangely, my clients kept asking me for more copies and
3 Social Media Strategies for Consultants that Actually Work
I’ve noticed something about consultants. Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again. So to help them and you even if you aren’t a consultant – I produced this podcast with 3 social media strategies consultants can use today to grow, activate and monetise their influence. Transcript Why Doing Less is the Secret for Consultants Looking to Flourish on Social Media! I’ve noticed something about consultants. Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again. Any
Marketing Lessons from the House of Gucci
“Quality is remembered long after price is forgotten,” a saying embossed in gold letters on pigskin plaques and displayed strategically around Gucci stores. Just one of the key lessons the House of Gucci has to offer any entrepreneur looking to market to the wealthy and the top-end -of-town. Recently I went to see the movie “The House of Gucci” and in this podcast I outline the marketing lessons that made an impact on me. Transcript: The House of Gucci starring Lady Gaga and Al Pacino is the best luxury marketing tutorial money can buy. “Quality is remembered long after price is forgotten,” a saying embossed in gold letters on pigskin plaques and displayed strategically around Gucci stores. Throughout
Serving The Wealthy, A Way to Fast Money
I will give your business a gift of FREE MONEY! All you have to do is set your prices at the premium level. If you can get your head around it, you can be assured of a lot of extra revenue. This podcast will tell you how and why. Transcript In this episode I am going to give your business a gift – FREE MONEY! I do a lot of public speaking. At the start of a presentation, I like to get audience involvement, so I love to start with this simple experiment. I ask an audience to stand up. I then ask people who have over 5 pairs of shoes to remain standing. Then I ask people
When It Pays To Not Listen To Your Customer
Rather than listen to your customers – watch your customers. In particular track where they spend money with you, because often people say one thing and vote with their credit card in a completely different way. This podcast shines a light on this major marketing stumbling block. Transcript Your Opinion does Not Matter Amazing products go undiscovered and companies go broke every single year because of people’s opinions. Your opinion does not matter. People are afraid to push the envelope with their marketing because of all the opinions that get in the way. It’s too pushy… My audience won’t resonate with that kind of marketing… It’ll turn them off… And it’s not just entrepreneur opinions that bankrupt businesses
The Importance of Consumption: Why Customers Need to Consume What They Purchase
In any business, there are two types of sale. The first is the initial sale where a person buys something from you. The second type of sale is getting them to consume what they purchased. If people do not use or consume what they purchase from you, then they cannot enjoy the benefits and will have no reason to tell others about it which leads to referrals – an essential part of any marketing mix. You can see this in action with the iPad – what’s inside the box is just as important (if not more) than the product itself! So, if you want your customers and clients to refer others in order for your business flourish, check out my
The Amazing Concept of A Half-cation And How To Do It!
I’ve been working on a great new way to take a break from work without actually taking a break from work. It’s called a “Half-cation”! I outline how I have set this up in my life, my first week’s results and the theory, tools and motivation behind it. If you’re interested in hearing more, check out my latest podcast – click the link below: Transcript This week’s podcast is about a concept that I believe I’ve invented, and it’s called the half-cation. Think of vacation, get rid of the vac and add half. And that’s what you’ve got. Half-cation! Recently. I read a book, Catching the big fish by the film producer, David Lynch, it’s a marvelous quick read.
Financially, how should one run a business?
In this episode of the Marketing 24-7 Podcast I am going to let you in on a closely guarded fast money entrepreneurial secret. It’s about 4 things you should do in your business when it comes to money; Make it Manage it Use it, and Liberate it Bad businesses have money stuck in the business. Great businesses have cash being liberated all of the time. Transcript Most people have the wrong idea about the very purpose of business. Unions would have you believe that the purpose of business is to employ people. The government thinks the purpose of business is to pay taxes. Communities think the purpose of business is to provide jobs, and sadly a lot of businesspeople think
16 Minutes of Fame – the Quote Andy Warhol Should Have Made Famous!
Andy Warhol once said, “everybody will have their 15 minutes of fame.” Thanks to social media and reality TV, 15 minutes of fame has never been more achievable. But the folk I am interested in are those which are still going and “kicking goals” at the 16-minute mark. Those who have had their moment in the sun, their lucky break or a taste of success, and have been able to plough on or return from the brink of rejection with a fresh new take. The folks, who can keep on keeping on, are my kind of heroes. For this episode I’ve compiled a list of 16-minute character traits, that if acquired will help you make an indelible mark on your
