Looking for Brown Street Realty?

Diamonds Are Forever – A Lesson in the Marketing of Values for Every Entrepreneur.

Why is a polished piece of dirt worth 2 -3 months’ salary? Answer – because it is called a diamond. How did this happen? Why are people prepared to forget function and start buying dreams? Listen to my latest podcast to find out why – it will change your business.     Transcript: A cloth bag is not worth $4,000 without a Gucci logo, or some other designer’s logo. You may feel that it is not worth $4,000.00 with the logo either. But that reveals you remain hung up on what a product is, instead of what it symbolises and represents, what status it confers on its owner, what emotional reactions it evokes, how it feels to purchase and own

Read More »

How to Market to the Affluent Self-Employed by Tapping into Their Psyche

Affluent business owners and entrepreneurs can be marketed a wide variety of offerings. In this podcast I outline how to tap into their psyche 👇     Transcript:   Self-employment is one of the most reliable paths to first-generation wealth. Research shows self-employed make up slightly more than 20% of the Australian population, yet account for about 70% of the wealth. The personality of these affluent business owners and entrepreneurs is sharply drawn, so they can be marketed a wide variety of goods and services. Won’t Take No for an Answer First and foremost, they view themselves as fiercely independent. They exit, stage left, upon hearing “rules language” in marketing. The fastest way to repel this cohort is to tell

Read More »

Build your Business into Something Special – Start by Defying Industry Norms

Entrepreneurs who make a lot of money defy norms whilst those who are content with average money conform to them.  The choice is yours. Take a listen to this week’s podcast   Transcript: Most of us can’t understand why seemingly good businesses go under.  They employ smart, dedicated people and they have a strong track record in the industry. So, what goes wrong? Industry norms are often to blame. Industry norms are often based on a faulty premise, not facts. It is easier to accept unproven strategies because they seem to make sense.  When you first get into a business it is normal to model it on what others are doing. Like transferring to a new high school. You spend

Read More »

How to Acquire New Clients Without Being Pushy

Many people equate sales with making people buy things they don’t want, don’t need, and can’t afford. Daniel Pink, in his bestseller, “To Sell Is Human” states that 1 in 9 roles has a formal sales title. But 9 out of 9 roles involve selling to other people.  Teachers sell to kids. Doctors sell to patients. Authors sell to readers. If your work involves other humans, you are selling. For more – take a listen to this week’s podcast. Now also available on Amazon Music – https://music.amazon.co.uk/podcasts/bd24ae0a-11c1-492e-87c3-6c22a7a38e0a   Transcript: Are you an awesome entrepreneur, consultant, accountant, or career coach? Whatever your business, how do you expect people to find out about you and your talent? Promoting your work opens up unlimited opportunities because your valuable

Read More »

Steve Jobs and Passion for Business

The path to entrepreneurship is not easy; it takes a lot of work and determination.  But if you really want something, nothing can stop your drive for success! People come in all shapes and sizes when they’re ready to put their ideas into action–and that’s what makes this industry so exciting because there’s always room at the table (literally).  You may have found yourself asking “what am I passionate about?” or wondering why everyone else doesn’t seem as fascinated with business as you are. I’m convinced that about half of what separates  successful entrepreneurs from the non-successful ones is pure perseverance.  It is so hard.  This podcast offers a simple free solution.   Transcript:   The path to entrepreneurship is

Read More »

Putting A Value on Your Marketing Content

Have you ever asked yourself how much your marketing content is worth?   The eBooks you create. The infographics you design. The webinars you host.  How much are they worth?  How do you value your marketing content? Value, marketing content based on its usefulness, currency and unique information it is offering. Find Out More     Transcript Have you ever asked yourself how much your marketing content is worth?   The eBooks you create. The infographics you design. The webinars you host.  How much are they worth?  How do you value your marketing content? You need to know, because contrary to your beliefs, they have value and your ability to apply the appropriate value matters. The value of your marketing content isn’t

Read More »

How to Use Luxflation to Attract the Top-End-Of-Town to Your Business.

Termed by author Pamela Danziger – Luxflation is the inching up of price. A form of self-induced inflation, experienced by consumers willing to pay what seems a little more for much better experiences – when, in fact, that little more may be a 500% to 5,000% premium.  This is important to grasp, as it affects every business.  If you cultivate these opportunities, these little indulgences can really add up for you in your business.  Find out how   Transcript:   Some of the meanest people I know are the wealthiest I know. Strange isn’t it, that while many wealthy consumers can easily afford high-fee cosmetic dentistry, luxury cars, first-class travel, designer fashions they find the price tags too big to

Read More »

Provoking Versus Discovery Questions and How to Use Them in Sales.

The whole marketing message, sales call or presentation’s turning point is when the customer says to you or to themselves “Wow, I never considered that before” or “I’ve never thought about that” or “I never realised that was possible” or imagine if they said “No one has ever asked me that before.”  That is exactly what we should try and achieve in our marketing and sales calls from now on.  This podcast outlines how.     Transcript:   Be your customers’ shrink and get them thinking about themselves! There are two types of questions, discovery questions and provoking questions. Using these properly in sales and marketing is how to get your customers to think and self-reflect. Effective questions get the customers

Read More »

Scarcity Marketing: 6 Innovative Tactics You Need to Know

The girls all get prettier at closing time. At least according to American country music artist Mickey Gilley in his 1976 hit. As opportunities, and the items they present, become scarcer, they are perceived as more valuable.  And people want them more. No one wants to feel left out, especially if a good deal is up for grabs. But there’s more to scarcity and FOMO than great deals. Listen to my latest podcast to get more scarcity into your marketing.     Transcript: The girls all get prettier at closing time. At least according to American country music artist Mickey Gilley in his 1976 hit. As opportunities, and the items they present, become scarcer, they are perceived as more valuable. 

Read More »

The Tarantino Approach to Success and How it Can Help Your Business.

I urge you to watch Tarantino movies – he is a genius It’s like a crash course in writing school in some ways — especially for marketers, copywriters, and anyone in business wanting to dominate and control a niche. My latest podcast tells you why     Transcript: I think Tarantino is a genius. Before his movie “Once Upon A Time In Hollywood” was released, Quentin Tarantino said something very intriguing I believe all business people should take to heart in an interview he did with Deadline. The context: The plot of the movie is about a Hollywood actor and his stuntman in the late 60’s. And to make sure the movie is as authentic as possible, Quentin literally wrote

Read More »