I’ve noticed something about consultants.
Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again.
So to help them and you even if you aren’t a consultant – I produced this podcast with 3 social media strategies consultants can use today to grow, activate and monetise their influence.
Transcript
Why Doing Less is the Secret for Consultants Looking to Flourish on Social Media!
I’ve noticed something about consultants.
Most of them have the same frustrations when it comes to social media. I work with a lot of consultants and hear the same issues over and over again.
Any of these sound familiar?
- “I’m putting a lot of time and effort into social media but not getting any meaningful results.”
- “I feel stuck my business is stuck and don’t know what to do to get unstuck.”
- “I don’t really have any plan for how to use social media so I’m just randomly posting stuff.”
If any of these resonate with you (and I bet several do), then you’ve come to the right place.
There are 13 social media strategies I can share – here are just 3!
I know these work because I’ve seen them work over and over again for all different types of consultant clients.
- Use fewer social media platforms.
You don’t need to use every social media platform. In fact, you shouldn’t.
Just because Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, TikTok, podcasts, and a thousand other platforms exist doesn’t mean you have to use them.
Any one of those platforms has more than enough people on it for you to achieve success beyond your wildest dreams so break from the feeling that you need to be everywhere.
- Follow fewer people.
Don’t follow everybody who follows you.
Don’t follow random people in the hope they’ll follow you back.
Don’t follow anybody you’re not genuinely interested in.
And don’t be afraid to unfollow people – often.
The fewer people you follow on any social platform, the better your feed will become as the algorithm will learn to better serve you.
- You don’t need more followers, simply the RIGHT followers.
The first question I ask a consultant client is always, “What are your social media goals?”
Their answer always includes some version of “I want to get more followers.”
That’s an understandable answer, but it reveals a crucial strategic flaw.
Because you don’t need more followers, you need the right followers to help you accomplish your goals.
If these 3 strategies made sense – read on!
If you’d like more hands-on help with these strategies, plus another ten more, visit my website petergianoli.com/social-strategy-for-consultants and download my latest resource. It’s FREE!
