Blog

There is no denying that the right mindset can do wonders.  It is especially true when it comes to marketing and promoting your products to the market. It’s important to think of marketing as an asset, rather than marketing as an expense. My latest Podcast will outline how.     Transcript: There is no denying that the right mindset can do wonders. It is especially true when it comes to marketing and promoting your products to the market. It’s important to think of marketing as an asset, rather than marketing as an expense. If you want to make the most of your marketing opportunities, you need to make sure that every piece of marketing that you produce has the potential

Most consultants post on their social media channels like episodes of a reality show — here’s what I think, here’s what I’m doing, here’s yet ANOTHER selfie. That’s fine if it’s compelling, but in general it’s more effective to approach your social media channels as a magazine editor would. Find out more in my latest Podcast.     Transcript:   Most consultants post on their social media channels like episodes of a reality show — here’s what I think, here’s what I’m doing, here’s yet ANOTHER selfie. That’s fine if it’s compelling, but in general it’s more effective to approach your social media channels as a magazine editor would. Try to make your social media about more than just YOUR life. Magazines aren’t all about

Here is a powerful quote from the founder of Facebook. “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising.”– Mark Zuckerberg In this week’s podcast I talk about how I have harnessed this message in my business and how you can do similar in yours. Transcript: I like to use the content I create to develop a position in marketing called omnipresence. Omnipresence means your prospects can’t look in any direction without bumping into you. Somebody is talking about you, somebody is showing them you, you are in the media they see you on socials.

There was a time when coffee was coffee. Ice cream was ice cream. A phone was a phone. Even a pair of jeans was, just a pair of jeans. There are still businesses stuck in this time warp, continuing to conduct business as if people still purchased products. Today, that cup of coffee comes with more options than a Porsche. A double shot, soy milk, almond milk, extra hot, topped up, half strength, in a takeaway cup because it tastes better. Thus, the $5.50 price for the 50 cents cup of coffee. But even that is only half the story. Listen to this weeks podcast to find out the full story   Transcript: There was a time when coffee was

Half the money in the sports industry comes from exploiting this amazing propensity for a tiny percentage of fans to spend outrageous amounts of money. Whenever there are rabid, obsessive customers, there is a great business.  And sport knows how to tip you upside down and empty your pockets, this podcast tells you how they do it.     Transcript:  “How much money will a raving football fanatic, who has money, spend on football? Virtually an unlimited amount! This need not be restricted to football. Basketball, racing, sailing you name it, passion abounds. “Sports fanatics’ insatiable itch” Season tickets, VIP boxes, private memberships – they all sell to somebody! Despite a single ticket to the football costing $60, season tickets

Kim Kardashian is one of the top copywriters on the planet – FACT!  Even though she has probably never even heard the word “copywriting”. Nor, ever written a sales letter in her life. And though she may very well not even know what a good ad was if it fell out of the sky and landed in her bosom. Find out more – take a listen to my latest podcast.   Transcript: Kim Kardashian is one of the top copywriters on the planet – FACT!  Even though she has probably never even heard the word “copywriting”. Nor, ever written a sales letter in her life. And though she may very well not even know what a good ad was if

Sales are like legs day. Hard and brutal. Punishment! Yet, when you work out legs, you’re also activating muscle fibres in the rest of your body, arms, shoulders and even back. Just the same fashion, when you work in sales, you’re activating muscle fibres in your marketing skillset as well. So, the best advice you could ever give a business owner is to start doing some sales. Take a listen to my latest podcast.   Transcript: Sales are like legs day. Hard and brutal. Punishment! Yet, when you work out legs, you’re also activating muscle fibres in the rest of your body, arms, shoulders and even back. Just the same fashion, when you work in sales, you’re activating muscle fibres