Product – Sales = Junk

Digital MarketingMarketing 24-7Product – Sales = JunkSales 101

The Importance of Consumption: Why Customers Need to Consume What They Purchase

In any business, there are two types of sale.  The first is the initial sale…

Peter Gianoli

Brand BuildingMillion Dollar InfluencerProduct – Sales = JunkSales 101

The Value of Face-To-Face Marketing

The need for face-to-face (f2f) interaction has never been more important. The popularity of communicating…

Peter Gianoli

Product – Sales = Junk

Psychological Secret # 6: Curiosity Killed the Cat but Made the Marketer Rich

Curiosity isn't just for cats or cartoon monkeys. In fact, it may be one of…

Peter Gianoli

Product – Sales = Junk

Psychological Secret # 5: Answering Objections Before They Surface

A lot of sales and marketing people think if they don't bring up an objection,…

Peter Gianoli

Product – Sales = Junk

Psychological Secret # 4: The truth (and nothing but the truth)

This trigger comes as part of a set of powerful psychological influences that are explained…

Peter Gianoli

Product – Sales = Junk

Psychological Secret # 3: Specificity

99 % pure. Who is that? That's right- Lindt 99% Pure Cocoa Chocolate. What if…

Peter Gianoli

Product – Sales = Junk

Psychological Trigger #2: Reason Why

Don't forget this trigger comes as part of a set of powerful psychological influences that…

Peter Gianoli

Product – Sales = Junk

Psychological Trigger #1: Tell Great Stories

There are 7 powerful psychological triggers which can make you uber persuasive. In this post…

Peter Gianoli