I am a leading sales and marketing strategist that consults throughout Australasia using the latest sales and marketing tools and techniques.
As a sought-after Sales and Marketing Specialist based in Perth Western Australia, I have developed an international reputation in understanding the changing nature of customers and the marketplace they reside.
I have a range of strategies to better connect with customers however I am constantly evaluating and evolving them to ensure effectiveness.
Because of my extensive experience, I have the fortune of being in high demand for consulting roles and I serve on a number of boards and committees as the voice of marketing.
I work with many organisations in developing highly productive sales and marketing teams and my focus is to create sales and marketing strategies that ensure the probability of success.
While traditional media remains the most used vehicle for retail promotions and in particular grocery shopping, its use is declining rapidly in favour of digital and mobile, including email, social media and apps. This move to digital by consumers opens a number of opportunities for retailers to either dominate and consolidate or to erode another players market share.
I work with clients to create segmented/targeted promotions, versus one-size-fits-all, campaigns. Thanks to this move to digital, this has provided the perfect backdrop for retailers to capitalise and become the trusted resource that can have a big impact on spending, satisfaction and loyalty.
I am convinced there is a right way and a wrong way to build, manage and lead sales and marketing teams in the B2B sector. The bottom line is that both sales and marketing need to do more than market an offering but also be an answer to issues and problems. I work with organisations in the B2B sector to discern the right marketing mix, marketing plan and promotions strategy leading to performances that outstrips competitors.
If your business is entering a new market, launching or relaunching a product or service I provide consulting services to work with you in developing your brand building strategy and preparing a marketing plan that will cut through.
This plan will include marketing budgets and measurement strategies specific enough to ensure the recommended marketing mix meets with your business objectives and improves the overall profitability of your business.