How to change peoples lives by being great at what you do.Selling has gotten a bad wrap. Selling the task and the profession is sadly misunderstood. Most people believe that sales is about the effort one exerts in persuading and convincing a third party to do something. Unfortunately even some so called "sales gurus" perpetuate this myth. Consequently selling has had an image as an unsavoury task where you need to sell your soul and compromise your moral values just to put food onto the table. Nothing could be further from the truth.