The secret to living life to its potential is to value the important stuff above your own comfort. Think about what you truly want to achieve. What legacy do you want to create? What do you want for yourself and for your family? What level of security do you seek? What level of income do you want from your career? What interests do you wish you could pursue? All of the answers to these questions will ultimately result in what you do with the time you have been allotted. It is this allotment that forms the basis of the Ultimate Insult.