When was the last time you received a handwritten note in the mail? I mean in the lumpy mail that is inserted into your letter box rather than email that interrupts you when you should be doing something productive.
All I seem to receive in my mail box are pamphlets, bills, poorly addressed direct mail and invitations. Upon collecting the mail, I flick through them to see if any look interesting and if I see handwritten ink on the envelope I give them some extra attention. Unfortunately very few letters nowadays are sent to delight me.
Yesterday I became embroiled in a tiff between one of my managers and one of his staff. Well I didn't actually become embroiled in it as I was simply included in a cc from the staff member to his manager (mischievous I know, but more on this later). To be honest a part of me wanted to jump in and get it sorted as I hate these types of things occurring via email but the mentor/ coach in me cautioned me to stop, sleep on it and see how I felt about it in the morning.
Why is it so important to have a great subject line?
Think of subject lines like the headline of a newspaper article. If it grabs you, you start to read. Furthermore it is the only thing people see in an email. It is what they are going to use to determine if they go any further down your email or if they are even going to open it. It is the only thing that differentiates your email from all of the others.