There is very little point developing a sales funnel or an online marketing campaign if you do not have an effective strategy to get your email read. Developing a prospect list and then a relationship via crafted emails and the provision of quality resources and information is the corner stone of just about any businesses marketing mix.The same goes for customer lists and keeping them coming back- this can be enhanced with a solid email marketing campaign - as long as you get your email read. Step one in getting emails opened and read is the use of great subject lines, let's investigate further.
Defining who a customer really is and isn’t can often be a time consuming and soul-destroying issue for sales people, in this episode of Monday Sales Coach I will give you some early warning signs to look out for.
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