It’s time to change your messaging. Focus on the buyer, give them good, solid, compelling reasons to talk with you.
In this episode we also look at a new idea of mine called the "Show Me Economy".
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Have you ever asked yourself how much your marketing content is worth? The ebooks you create. The infographics you design. The webinars you host. How much are they worth? How do you value marketing content?
You need to know, because contrary to your beliefs, they have value and your ability to apply the appropriate value matters.