This week’s episode of Monday Sales Coach discusses the why a client’s objection is seldom about the price of your offering even though that maybe what they tell you is the issue.
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If you’re a sales manager, or even the CEO, go look at the opportunities your sales people have put into their CRM. Comb through each opportunity, look at the notes, next steps, past emails, look through the entire thing. I bet you can’t find it. I bet 90% of the opportunities you look through don’t have it and that “it” is costing you and your company hundreds of thousands if not millions of dollars. In this podcast, I will tell you what IT really is!
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