When it comes to generating that critical "Know, Like and Trust" factor with a personalised, 1-on-1 marketing approach on a social network nothing can compare to LinkedIn, Linkedin used to it's potential is a "no brainer" if you want to improve your authority. This article shows you how to maximise and improve your authority on this popular social media network with 467 million plus users.
When was the last time you watched a YouTube video?
My guess is that you interacted with YouTube in some way in the last 24 hours as long as you have access to the Internet.
Online video is growing exponentially, with over 4 billion videos viewed daily which amounts to 6 billion hours of video streamed monthly. In effect this makes YouTube the most watched television channel on the planet, and the best thing is you can provide content to that television station with the most minimal of barriers.
If you are wanting your marketing effort on social media to get better leads, you need to understand the mindset of your prospect. “When you’re spreading your message on social media, the scenario is twisted. Your target audience hangs out on Facebook, Pinterest, LinkedIn, Instagram and other platforms, because they are social. Users want to learn about the latest life happenings of their family members and friends. They want to see cute baby and cat pictures. And, they want to watch funny videos.
Google is the top ranked internet search engine, followed by YouTube. Do you know who is in third place? Amazon. Also relevant to marketers seeking to use Amazon for influence is that, Amazon is the Number one search engine when looking for products and services. This is because almost half of the searches for products and services start with Amazon. In other words Amazon searches do so with their credit card in their hands.
Thanks to digital marketing and social media, one single human being can now have as much or even more impact than a large Fortune 500 Company. In fact it is no longer a dream to see YOU as a media mogul!
Even some of the world’s largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community that they have fostered.
To increase your influence online you will have to fully embrace social media, but if you don’t have connections with key influencers growth isn’t going to happen quickly.
So how do new businesses get hundreds of thousands of Twitter followers and Facebook likes?
Sometimes they buy them from a broker, but that tactic is expensive, not that effective and highly deceptive. There are others to which you can pay a fee and then have thousands of Twitter followers magically appear overnight, but then all you have at the end of the day is a big number, a thinner wallet and thousands of irrelevant followers who don’t care what you say and will never buy what you’re selling.
Million Dollar Influencers do not forget that Old School Marketing Strategies still work.
Whilst marketing has seen a paradigm shift with the rise of all things online and mobile. Where creating a Facebook page, tweeting about industry news, the channels we use to talk to followers are evolving every day. While these platforms are remarkably effective, most successful influencers practice a combination of online and offline strategies to generate followers and boost influence.
Remember Million Dollar Influencers are all about leverage and this is why we advocate using the Gorillas in the online space (Facebook, Twitter, Google, Linkedin and the like). The same should also be your aim in the old school space. Whilst finding the gorillas to work with is not as obvious and they are likely to be a little more grumpy and not as easy to cajole into action, hunting and finding them is still a worthwhile pursuit.