Let’s begin with a definition for a unique selling proposition (USP).
Definition:The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
When I present as a marketing conference speaker I like to reward my audience with a solid tool or resource that will be of enormous value.
Developed over decades of marketing and selling all sorts of products and projects this perfect resource is my Marketing Conference Speaker go to resource.
The Benchmark Matrix
This is the tool I use when I am preparing to launch, relaunch or simply check how things are going. I have found that it helps me focus or refocus on the things that matter.
Free PDF Download
Please feel free to download this resource, print it, use it, re use it and above all else share it. All that I ask is if you modify it, please let me know as I am always tweaking it to keep it relevant.
1. It's not for everyone. I.e. it tastes like horse lixx.
a. You're defined by your haters as much as your lovers. Anti is everything. If someone thinks you're trash, there's someone else who loves you, who testifies about you and will die for you.
Once upon a time, during the baby boomer era, being different was a badge of honour. Yes, guys wearing scholls, long hair, playing in your own band and we even had surfers at Hamilton Hill High School the home of the bogan.
In my opinion this is one thing the baby boomers definately got right. But their kids, brought up in an era of where you get a trophy for just participating and play football and netball with no scoring, are afraid to stand out. They are all about their network of friends and do not want to be ostracized.
Winning Branding Boosts Your Authority,Sales, and Impact
What is a Brand?
A brand is the story that you share with the rest of the world about yourself and or your company. There are a lot of components to a winning brand that include your shop front, website (both the look , feel and content you produce), your credibility, your past successes and failures, who you collaborate with and where you've been seen in action online and offline.
Its probably the right time to get a brand performance analysis. Developed over decades of marketing all sorts of products and projects this Brand Performance Analysis Tool in the form of an evaluation matrix is my go to tool when I am preparing to launch, relaunch or simply checking on how things are going. I have found that it helps me focus or refocus on the things that matter.
Please feel free to download it, print it, use it and share it. All that I ask is if you modify it, please let me know as I am always tweaking it to keep it relevant.